New Products

ELF Cosmetics and Liquid Death Drop Limited-Edition Lip Embalms

‘This collaboration is a continuation of what the people have been clamoring for at the intersection of our two brands – bold, bizarre and bonkers,’ said Kory Marchisotto, chief marketing officer, ELF Beauty.

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics is dropping the mic on its new lip launch, “Lip Embalms” with Liquid Death. The original partnership, a limited-edition, black metal-inspired makeup vault called Corpse Paint, dropped in 2024 and sold out in 45 minutes, per the brand. ELF fused its high‑performance products with Liquid Death’s irreverent humor and passionate fanbase to fuel self‑expression, fun and fearless originality, per brand officials. “This collaboration is a continuation of what the people have been...

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